Representing Social Groups.

My magazine is based around the two tone SKA era, people who enjoy the same type of music and style that they possess. The old school Top Button, the Harrington jacket, Doc. Martens and a scooter was the audience that I would see most interested in my magazine, which is why you wouldn't see a feature in 2TONE surrounding bands such as 'N-Dubz' or 'Chase & Status'. It picks out a very unique style group, none that is mainstream or stereotypical teenager/adult, one that would not often be seen as a common person. It is an inventive and creative style.

I have tried to create a serious but cheeky look for the band 'The Big Boys' to possess in my photo shoot, the four members Adam, Lawrence, Henry and Jack were picked because they have a individual style about them, one that other people in everyday life have, they dress the way that I felt was appropriate for my magazine, which is why I thought they were the best option for me.

I didn't want too many photos surrounding too many backgrounds, which is why I stuck with 2 locations, one was behind a white screen and the other was on a bench behind a old, blue, rusty container. The background's were simple yet so suited to the style I wanted to achieve in my magazine, it fits in very well with my taste for 2TONE.

I was very happy with the outcome of my photo's that I had taken, they were just right for what I wanted them for and the models I used for my photo's worked very well with the background and the look that I wanted to pursue in my photos.

The target audience for my Two Tone magazine has a very unique social group associated with it, they are different to the usual magazine readers you would see. I think my magazine redefines what SKA & Two Tone is really all about for the die hard fans as there is no other magazine out at this time which identifies the audience mine has, it gives a sense of belief that there are still people around today who keep SKA & Two Tone living and a sense of belonging, it is bringing back the old days for the readers and this could be key in keeping my audience interested in the magazine, I must play to the taste of the readers and give them what they would like to read and see.